Challenge
Oddbox wanted a distinct voice in a crowded inbox and app — sound that could carry the brand's personality without adding noise.
Approach
We built a sonic identity from the brand's character — warm, a little wonky, full of life — translating it into original music, interface sounds and a short audio signature for the app and delivery experience.
Creative idea
Sound with the charm of a wonky carrot — imperfect, warm and unmistakably alive.
Outcome
A recognisable sonic presence across the app and marketing that customers describe as 'cheerful without being annoying'.
