Challenge
A much-loved heritage organisation with a clear written voice, but no consistent sound across its digital and visitor touchpoints.
Approach
We drew the identity from place itself — birdsong, wind through leaves, footsteps on gravel — and translated it into an audio signature, interface sounds and brand music for digital touchpoints.
Creative idea
The sound of places cared for — an identity built from the landscapes the brand protects.
Outcome
A recognisable sonic identity that carries the warmth of the places themselves, ready to roll out across app, web and on-site experiences.
