Challenge
A boutique hotel wanted sound that felt considered throughout the building — not background music, but a listening atmosphere guests would notice without naming.
Approach
We mapped the guest journey from arrival to room, and designed a sonic identity that shifted with time of day and space.
Creative idea
A single palette of original music and field recordings, revoiced for each zone — lobby, lift, room, spa.
Outcome
Guests report the building feels calmer. Average length of stay increased 9%.
